Kill_kapture case analysis | Marketing homework help

You are required to provide a written analysis of one case study – Kill_Kapture. The answers to the case study analysis are to be typed (single line spacing), minimum of 1000 words plus any appendices and a reference list (Chicago referencing). Provide answers to the following:

1) Identify the demographic characteristics of the target market for Kill_Kapture. 

  • – Define market segmentation.
  • – Define target market.
  • – What is/are the bases for segmentation (esp. demographics).
  • – Research on who are the target market of Kill_Kapture (support with market segmentation and demographic sector journals).

2) In psychographics segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply?

  • – Define psychographic segmentation, psychographic characteristics (buying behaviour using VALS 2 – actualisers, fulfillers, achievers, experiencers, believers, strivers, makers and strugglers).
  • – Research and explain self-orientation (VALS 2)including self-values and self-concept, include relevant journals.
  • – How does the concept of self-orientation applies to customers. 

3) What type of targeting strategy is Kill_Kapture using? 

  • – What is targeting marketing? Why is it important?
  • – Types of marketing strategy (i.e. Mass marketing)
  • – What is Kill_Kapture targeting strategy? The justification of their choice? Support with journals.

Marking Guidelines: 

1) 3 questions answered in sufficient depth – minimum of 1000 words, with well informed, logical discussion

2) Understanding of academic theory – analysis of relevant theories with application to the case study

3) Understanding of broader concepts – additional research demonstrated with discussion from a broader perspective which provides support to the analysis. 

4) Academic research 4 peer reviewed academic journal articles correctly cited and referenced and with relevance to the discussion

5) Quality of writing – clarity in writing, concise, avoiding grammatical and spelling errors

6) Overall report presentation – correct referencing, appropriate appendices and correct formatting. 

Additional resources: 

Kill_Kapture Website: https: //www.killkapture.com 

Australian Survivor Website: https://tenplay.com.au/channel-ten/australian-survivor/survivors

Reading: Chapter 6 in Walker et al. (2015) Strategic Marketing 3rd Ed.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.