Review the text definitions of market and target market. Buyer behavior consists of the decisions and actions of those involved in buying and using products or services. By examining aspects of a company’s products you can determine the company’s target market and characteristics important to members of that target market.
- Identify a company and a few of its most popular products.
- List and discuss five of the following characteristics that you find to be important: price, quality, brand name, variety of services, salespeople, customer service, special offers, promotional campaign, packaging, convenience of use, convenience of purchase, location, guarantees, store/office decor, and payment terms.
- Who do you think is the company’s primary customer (target market)?