Application of Internal Analysis DRAM

Your task here is to conduct an Internal Analysis using the material given to you and applying

the DRAM framework.

BE AS DETAILED AS POSSIBLE -THINK OF ALL resources and capabilities the firm has.

When deciding on VRIO or VRIN make sure to think of the competition.

MAKE SURE TO PROVIDE A SYNTHESIS.

MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In DRAM tell us what

resources or capabilities might allow the company to create value into the future despite the

competition.

our deliverable is a one page synthesis of your DRAMS analysis with a hyperlink to the spreadsheet filled.

you have to work one page write-up and excel single space and Font size is 12

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