Application of Internal Analysis DRAM
Your task here is to conduct an Internal Analysis using the material given to you and applying
the DRAM framework.
BE AS DETAILED AS POSSIBLE -THINK OF ALL resources and capabilities the firm has.
When deciding on VRIO or VRIN make sure to think of the competition.
MAKE SURE TO PROVIDE A SYNTHESIS.
MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In DRAM tell us what
resources or capabilities might allow the company to create value into the future despite the
our deliverable is a one page synthesis of your DRAMS analysis with a hyperlink to the spreadsheet filled.
you have to work one page write-up and excel single space and Font size is 12