Create and develop a brand management strategy for an IMAGINARY brand including the development of brand name and logo. The report should reflect how the brand will be developed, sustained and taken to an overseas market.


In this group assignment: I was asked to contribute in
Marketing segmentation, targeting, positioning.


Please looking through the following to have a better understanding of what the group has decided on.
1) Assessment 2 guidance
2) Group discussion (Brief discussion from Team-mates)
3) Brand Management Assessment 2 (Group Coursework)
4) Table of Contents
5) Common Pitfalls in the Assessment (**)

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