mcquail (2013, pp.18-19) | Article writing homework help


Essay question:
McQuail (2013, pp.18-19) argues that “the notion of an audience as seen in earlier times seems largely redundant” as “there are no discrete categories of senders and receivers (the audience), no discrete media with their own loyal users”.
Do you agree?

Select ONE case study from contemporary media and with reference to concepts studied from the Weeks 6-12 compulsory readings (semiotics, media effects, decoding/encoding, representation, active/passive, creative audiences, communicating Australia), discuss the role of the contemporary audience in the creation of meaning.

IMPORTANT: you must source your own case study as this is a demonstration of critical thinking. DO NOT USE THE GILLETTE EXAMPLE shown in the tutorials.
I attached the complete requirement below.

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