Marketing Question

  • Question #1. Why has Amazon succeeded online when so many online companies have failed?
  • Question #2. Will the Kindle revolutionize the book industry? Why or why not?
  • Question #3. What’s next for Amazon? Where else can it grow?
  • Explain/define the concepts from the chapters (using the slides provided) that relate to the case example (you can incorporate this into the answers of the 3 questions above or make a separate paragraph connecting the two.)

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