Discussion

Learning Goal: I’m working on a writing discussion question and need an explanation and answer to help me learn.

This week’s discussion is a case analysis of Smithfield Custom Furniture developed specifically for this course. Your posting should answer the questions posed using this week’s course materials to support your answers. It is important to write concisely and to follow the detailed instructions provided below. Include in-text citations and references in a reference list.

Case Discussion:

SMITHFIELD’S CUSTOM FURNITURE

It is 1901. Alicia Smithfield, daughter of the founder of Smithfield Custom Furniture, just inherited the company. She is the only surviving heir to the furniture empire her father built.

Headquartered in upstate New York, the company has grown significantly over the past 60 years. Began in a shed built next to his log cabin, Jonas Smithfield’s quality furniture developed a huge following among New York City’s wealthiest residents.

After being educated in the best business schools in Europe and America, Alicia has run the business side-by-side with her father for the past 15 years. When there were many issues confronting the business, a tree being felled took an unexpected route and brought Jonas’ life to a surprising end.

The company had just moved to a facility large enough to house its workers: 10 carpenters; 5 furniture designers; 5 wood finishers (varnish and dye experts); 10 machine operators to assist with the various equipment needed to cut the wood into various designs, polish and sand the wood; 5 mechanics to keep the vehicles (5 trucks) and boats (7) that transported wood from upstate New York and Canada to the work area in good repair; 15 lumberjacks who cut wood in nearby areas and moved it downriver by boat or over the rugged highway by truck; and 5 office personnel who assisted with filing, invoicing, drafting and responding to correspondence, handling customer inquiries, and performing other necessary office functions. More than half of these employees were hired in the past 5 years.

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